Influence Strategy and Retailer’s Promotional Support
碩士 === 國立臺灣科技大學 === 企業管理系 === 93 === Retail promotions produce large and immediate increases in the promoted item’s unit sales volume. Therefore, suppliers employ a variety of techniques to secure the cooperation of retailers who sell their products. Although lots of the promotion-related literature...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2005
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| Online Access: | http://ndltd.ncl.edu.tw/handle/31154728245830994524 |