The Influence of Advertising Repetition on Consumer Behavior
碩士 === 國立臺灣科技大學 === 企業管理系 === 93 === We use different repetition-variation exposures in lab experiment context and investigate whether consumers would exhibit more favorable ad attitude in repeated exposures than one single exposure. In the main study, we show that individuals those whose attitudes...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2005
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| Online Access: | http://ndltd.ncl.edu.tw/handle/81450775603172160575 |