Consumer''s needs for Information on Consumer Banking- With the Application of Content Analysis

• Main Authors: Ya-Wen Chen, 陳雅雯
• Other Authors: 謝清佳
• Format: Others
• Language: zh-TW
• Published: 2005
• Online Access: http://ndltd.ncl.edu.tw/handle/45287520078194081383

碩士 === 國立臺灣大學 === 資訊管理學研究所 === 93 === Since the Internet becomes more and more popular, people tend to search and browse information from it. From observation; however, information on consumers loan are similar or limited on the Internet. In this study, general public’s needs and interests were examined from the interactive discussions in forum or from BBS. With the help of content analysis, banks get a better understanding of selecting website advertising languages as well as its content. Because of the difficulty to get quantifiable figures by analyzing similar studies, content analysis, which is commonly applied in social science, was applied to explore the qualitative properties. It works as follows: (1) Collect the articles of the discussion board of the selected BBS. In this research, PTT was adopted for it is the biggest BBS in Taiwan. (2) Quantify and analyze the presence, meanings and relationships of such words and concepts, then make inferences about the messages within the texts. Results to the websites of several banks were compared. Interest rate was found to be a major issue but it was not explicitly provided by most banks. Besides, consumer banking information, which most people want to obtain from the Internet were collected in order to provide to financial service industries.