The Firm-Level Stategy Development of Telecom Industry in Taiwan

• Main Authors: Mu-Fa Chen, 陳木法
• Other Authors: 柯承恩
• Format: Others
• Language: zh-TW
• Online Access: http://ndltd.ncl.edu.tw/handle/71016128052931444802

碩士 === 國立臺灣大學 === 會計學研究所 === 93 === How to investigate the firm-level management strategy has long been the ultimate goals for telecom industries. By interviewing 93 managers with different level of positions in telecom industry, the research studied from environmental change as a driving force which will have significant influences on competitive abilities and government policies. Consequently, leaders’ personalities, organizational climate and technical innovation are discussed. Then the research continues to focus on the evaluation of human capital for internal business market. The human capital consists of employees’ satisfaction, employees’ trust, employees’ commitment, employees’ loyalty and employee productivities, etc. The human capital will drive the change of internal working processes which will also influence on customers’ perception and behavior. Just as employees construct, customers construct is a multi-facet which consists of service quality, service value, customers’ satisfaction, customers’ trust and commitment, customers’ loyalty, brand equity, repurchase potential and revenue, etc. Finally, the customer constructs will decide the outcome of telecom business performance. The result of the research shows that in general the customers’ product preferences of telecom market change quite a bit over time and tend to look for new product all the time. Furthermore, to the telecom business enterprises, when it comes to problem solving, top managements value creative new solutions than the solutions of conventional wisdom. And it also shows that competition in telecom industry of Taiwan is cutthroat. The research contributions are as follows: I. A new firm-level 7-layer of conceptual framework of management strategy is proposed, and it consists of ten constructs which can be applied to improve financial performance of telecom industry. II. Based on the new framework the research has proposed, three strategic maps and objectives for headquarters, branch offices and business units are also proposed respectively.