| Summary: | 碩士 === 國立臺灣大學 === 國際企業學研究所 === 93 === This study is to investigate the evolutionary dynamics of the Digital Still Camera(DSC) industry in Taiwan. For the past ten years, the worldwide DSC shipment has been reached 60 million units in 2004, and almost replaces the traditional film camera market. With this growing trend, Taiwan DSC manufacturers has experienced fast growth and went public with very good standing in the capital market. However, this industry experienced shake-out change in the 2nd half of 2004. Some of 2nd Tiers of Taiwan DSC manufacturers are forced to exit from this market due to unaffordable loss. Till 2005, major Japanese DSC companies also announced to layoff employees, close factories for saving cost, or may even exit from this market.
This present study explores the competitive dynamics underlying the evolution of Digital Still Camera industry by applying theoretical analysis between industry life cycle and industry structure analysis. Based on the process of literature research, archival data analysis and dialectical examination, this study identified several key reasons attributable to the industry dynamic changes, including fast technological changes, pressure of price elevation, overexpansion due to optimistic demand estimation, increasing threat of substitution. Implications and strategic suggestions based on our analysis are also discussed.
|
|---|
