How Would Bias Knowledge Influence Consumers'' Attitude toward Products: Correction Behavior for Endorser & Mood Biases
碩士 === 國立臺灣大學 === 商學研究所 === 93 === “Could knowledge of priming manipulation alter the result of attitude experiment and overall favorableness toward advertisements?” This is an interesting question waited to be solved. The present research is dedicated to find out the answer of it, and the conclusio...
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| Format: | Others |
| Language: | en_US |
| Online Access: | http://ndltd.ncl.edu.tw/handle/87039879187656327937 |