非金錢誘因簡訊對無實體店舖通路之顧客關係管理效用之研究
碩士 === 國立臺灣大學 === 商學研究所 === 93 === Abstract In recent years, enterprises are eager to discover the most proper and efficient media to market their products/ service via the latest information technology. Mobile phone, a widely-used communication device, can deliver information to the target cust...
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| Format: | Others |
| Language: | zh-TW |
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2005
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| Online Access: | http://ndltd.ncl.edu.tw/handle/87244761246519494090 |