The Study on Marketing Strategy for Travel Industry-The Case of Liontravel''s Tour Reservation System
碩士 === 國立臺灣大學 === 商學組 === 93 === The thesis is to study the influence of internet-based information technology on the marketing strategies of Liontravel, based on the development of the company''s information system by the following approaches: 1.Analyzing the relationship between operatio...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2005
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| Online Access: | http://ndltd.ncl.edu.tw/handle/73287518070939637380 |