Exploring Key Factors of Feasible Operation Business Model for Integrated Broadband Fixed Network Industry in Taiwan

• Main Authors: Hui-Chin Lee, 李徽欽
• Other Authors: Chung-Hsing Huang
• Format: Others
• Language: zh-TW
• Published: 2005
• Online Access: http://ndltd.ncl.edu.tw/handle/62346279635839955484

碩士 === 國立臺灣大學 === 商學研究所 === 93 === With the fast growing and developing of global broadband network service, Internet services had also been expanding rapidly with the acceleration of market networking effect. Telephone service of traditional fixed telephone operator is facing the competition from wireless mobile phone operator, cable operator as well as ISP (Internet Service Provider). This results to the slowing down of market and growth. And the pressure of business operation is getting lager. Under this situation, the traditional fixed network operators are forced to look for new broadband technologies with new business model in order to enhance the core competence to face the challenge of future growth. Fixed broadband transmission technology has been being significantly improved for last few years. Since 1997, ADSL transmission speed had been upgraded from 8Mbps up to today’s (year 2004/2005) 25Mbps with ADSL2+ standard. While VDSL2 technology had migrated to the level of 100Mbps. Due to the varieties of broadband technologies such as FTTH (Fiber to the home), 3G mobile, Wireless LAN, multimedia, digital content and integration of IT industry, many of innovative and integrated application services have been developing over the broadband network. Currently, the “Triple Play” service with integration of data, voice and video had been becoming more mature. These new types of service also make changes for the value network of fixed broadband communication industry. “Triple Play” also creates the possibility of new innovative services. And cause to the expansion of value network of whole fixed broadband communication industry with more sophisticated and complicated business model. The purpose of this research is to look for the business model of integrated fixed broadband communication industry. And analyze how to build the value net in order to develop the feasible solution and proposal of the business model. This research uses the framework of value net of the theory of Co-opetition (Competition Cooperation) for analysis. Focusing on the study of new business model of fixed broadband communication services by using the latest related technologies, such as IP broadband network service, integrated VoIP & fixed phone service, VOD (Video on demand), MOD (Multimedia on demand), audio streaming service and video streaming service, etc. By using the concept of four dimensions of value net – customer, supplier, competitor and complementor to analyze the relation of value with fixed broadband operators. All these studies and analysis will result to find a proper solution of business model proposal to create more value for the firm and generate higher growth.