The Optimal Product Line Design and Internet Channel Strategies of a Monopolist Firm
碩士 === 國立臺灣大學 === 商學研究所 === 93 === In this paper, we analyze the optimal product line design and channel strategies of a monopolistic manufacturer, who provides two kinds of products with different quality, and can sell them through the traditional or the Internet channel. We consider the manufactur...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2005
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| Online Access: | http://ndltd.ncl.edu.tw/handle/60707740271193450274 |