The study of purchasing motivation for female consumers on healthy food of skin-care in the cosmetic marketing channels
碩士 === 國立臺北大學 === 企業管理學系碩士在職專班 === 93 === Since it’s hard to differentiate the ingredients, function and quality of beauty health food from appearance, consumers ,when they buy the beayty health food ,will face high uncertainty and risk that the effect of product could not be confirmed. However, fro...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2005
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| Online Access: | http://ndltd.ncl.edu.tw/handle/54674486129137670407 |