AN INTERNATIONAL MARKETING STUDY OF TAIWAN BRANDED LCD TELEVISION – A CASE OF JAPAN MARKET
碩士 === 國立臺北大學 === 企業管理學系碩士在職專班 === 93 === The topic of this research is mainly focusing on own brand marketing using Taiwan made consumer electronic products. To explore the methodology of global marketing strategy of Hannspree, which is the subsidiary of LCD panel maker Hannstar, by using the consu...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2005
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| Online Access: | http://ndltd.ncl.edu.tw/handle/35301399955291328973 |