Measuring e-Service Quality of B2C website: e-SERVQUAL Perspective
碩士 === 國立臺北大學 === 企業管理學系 === 93 === Studies have focused on service quality more than twenty years. Parasuraman et al. proposed the framework of service quality in 1985, and developed the "SERVQUAL" scale for measuring service quality in 1988. In recent years, research workers had differen...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2005
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/51582251390303104020 |