THE DEVELOPMENTAL STRATEGY OF SUPPLIER IN SUPPLY CHAIN

• Main Authors: LIN, TZU-HSIN, 林子欣
• Other Authors: CHIU, KUANG-HUI
• Format: Others
• Language: zh-TW
• Published: 2005
• Online Access: http://ndltd.ncl.edu.tw/handle/20080552323277405413

碩士 === 國立臺北大學 === 企業管理學系 === 93 === Today, competition among the supply chains is intense. Upstream suppliers always need downstream partners to provide the market information to make their production decision. The bullwhip effect makes a great impact on the most upstream suppliers. Longer the supply chain, more the impact of the bullwhip effect. To reduce the bullwhip effect, suppliers try to get the real time market information. Basically, suppliers apply two strategies to reduce the uncertainty as follows: close to the information source and shorten the supply chain. The critical and completeness of product are the main properties to classify the suppliers strategies. Using the product properties which described above, we can create a 2×2 matrix. Then, we can get five strategies. The five strategies are consumer persuasion (product as main critical part and not completeness), contact the brand owner (product as subordinate critical part and not completeness), establish the virtual channel (product as subordinate critical part and not completeness), contact the distributor (product as subordinate critical part and completeness) and create own brand (product as main critical part and completeness). To verify our proposed model, we use domestic enterprises as the case studies. ASUSTEK as consumer persuasion, SUNON as contact the brand owner, A Company as establish the virtual channel, B Company as contact the distributor and C Company as create own brand. We hope our proposed model to help suppliers to identify their strategies.