The Study of Brand Management--An Empirical Analysis on Self-selective Skincare
碩士 === 國立臺北大學 === 企業管理學系 === 93 === Enterprises do not only capitalize price strategy to keep competitive with the customer-oriented markets, the only way to creating competitive advantage is brand strategy. Brand is getting more important in the volatile market. According to statistical data, the t...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2005
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| Online Access: | http://ndltd.ncl.edu.tw/handle/44706021260775027015 |