| Summary: | 碩士 === 國立臺灣師範大學 === 圖文傳播學系 === 93 === Business models have been changed because of the progress of digital technology. The rising and development of online music can be referred to two major reasons -- the development of digital music compression technology and broadband internet connection. Online music services have existed for seven years, but the market wasn't prosperous until Apple Co. established iTunes Music Store in 2003. After the success of iTunes Music Store, many companies wanted to share the market and established their online music services. This will make the market more and more competitive.
In the future, online music services would be the most developing parts in the music industry, because it’s a part of digital content in “The Two Trillion, Twin Stars Plan” and of broadband application services in Taiwan. This paper uses the review of literature and the depth interview of online music service terms in Taiwan. This paper would describe the difficulty in the music industry and analyze the current situation of online music services industry in Taiwan, and it would give suggestion to the related online music service terms for their strategy plans in the future.
Paying for online music services have been accepted by most people at present. Online music services have started to show their efficiencies in the industry life cycle, and there will be more and more different services in the future. The whole industry is controlled by the record labels, and unauthorized exchanging is still prevailing. Therefore, the developing environment of online music services was not mature enough in Taiwan, and the related industry companies competed fiercely.
In the future, the online music service terms should put their eyes on increasing customer scales, seeking for the cooperation of record labels, and establishing the rule of online music market.
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