A Study on Creating Brand Image and Visual Identity Design for Taiwan’s Fruit Categories—A Case Study of Tangerines Brand in the District of Da-Keng, Taichung

碩士 === 國立臺灣師範大學 === 設計研究所 === 93 === The study is to create a brand image and propose a visual identity design of tangerines brand in the district of Da-keng, Taichung City. The methodologies of this study include literature reviews, investigation of questionnaires, depth interview, and creative des...

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Bibliographic Details
Main Authors:	Chou, Hsiaoying, 周筱盈
Other Authors:	賴建都
Format:	Others
Language:	zh-TW
Published:	2005
Online Access:	http://ndltd.ncl.edu.tw/handle/17736802601198009355

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spelling	ndltd-TW-093NTNU56190152016-06-03T04:13:58Z http://ndltd.ncl.edu.tw/handle/17736802601198009355 A Study on Creating Brand Image and Visual Identity Design for Taiwan’s Fruit Categories—A Case Study of Tangerines Brand in the District of Da-Keng, Taichung 國產水果品牌形象暨識別設計研究—以台中市大坑地區柑桔產業為例 Chou, Hsiaoying 周筱盈碩士國立臺灣師範大學設計研究所 93 The study is to create a brand image and propose a visual identity design of tangerines brand in the district of Da-keng, Taichung City. The methodologies of this study include literature reviews, investigation of questionnaires, depth interview, and creative design processes. The results of the study include: visual identity design system of Da-keng Tangerines brand, print advertising design, package design, and brand character design. The research suggests: 1.the brand logo should be applied on the promotion materials, 2. brand strategy will focus on the conceptions of local characteristics, quality images, nutrition and healthy, 3. the combination of brand characters and marketing promotion. 賴建都 2005 學位論文 ; thesis 64 zh-TW
collection	NDLTD
language	zh-TW
format	Others
sources	NDLTD
description	碩士 === 國立臺灣師範大學 === 設計研究所 === 93 === The study is to create a brand image and propose a visual identity design of tangerines brand in the district of Da-keng, Taichung City. The methodologies of this study include literature reviews, investigation of questionnaires, depth interview, and creative design processes. The results of the study include: visual identity design system of Da-keng Tangerines brand, print advertising design, package design, and brand character design. The research suggests: 1.the brand logo should be applied on the promotion materials, 2. brand strategy will focus on the conceptions of local characteristics, quality images, nutrition and healthy, 3. the combination of brand characters and marketing promotion.
author2	賴建都
author_facet	賴建都 Chou, Hsiaoying 周筱盈
author	Chou, Hsiaoying 周筱盈
spellingShingle	Chou, Hsiaoying 周筱盈 A Study on Creating Brand Image and Visual Identity Design for Taiwan’s Fruit Categories—A Case Study of Tangerines Brand in the District of Da-Keng, Taichung
author_sort	Chou, Hsiaoying
title	A Study on Creating Brand Image and Visual Identity Design for Taiwan’s Fruit Categories—A Case Study of Tangerines Brand in the District of Da-Keng, Taichung
title_short	A Study on Creating Brand Image and Visual Identity Design for Taiwan’s Fruit Categories—A Case Study of Tangerines Brand in the District of Da-Keng, Taichung
title_full	A Study on Creating Brand Image and Visual Identity Design for Taiwan’s Fruit Categories—A Case Study of Tangerines Brand in the District of Da-Keng, Taichung
title_fullStr	A Study on Creating Brand Image and Visual Identity Design for Taiwan’s Fruit Categories—A Case Study of Tangerines Brand in the District of Da-Keng, Taichung
title_full_unstemmed	A Study on Creating Brand Image and Visual Identity Design for Taiwan’s Fruit Categories—A Case Study of Tangerines Brand in the District of Da-Keng, Taichung
title_sort	study on creating brand image and visual identity design for taiwan’s fruit categories—a case study of tangerines brand in the district of da-keng, taichung
publishDate	2005
url	http://ndltd.ncl.edu.tw/handle/17736802601198009355
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A Study on Creating Brand Image and Visual Identity Design for Taiwan’s Fruit Categories—A Case Study of Tangerines Brand in the District of Da-Keng, Taichung

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