| Summary: | 碩士 === 國立臺灣師範大學 === 設計研究所 === 93 === The study is to create a brand image and propose a visual identity design of tangerines brand in the district of Da-keng, Taichung City. The methodologies of this study include literature reviews, investigation of questionnaires, depth interview, and creative design processes.
The results of the study include: visual identity design system of Da-keng Tangerines brand, print advertising design, package design, and brand character design. The research suggests: 1.the brand logo should be applied on the promotion materials, 2. brand strategy will focus on the conceptions of local characteristics, quality images, nutrition and healthy, 3. the combination of brand characters and marketing promotion.
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