| Summary: | 碩士 === 國立臺灣師範大學 === 運動與休閒管理研究所 === 93 === Baseball game is one of the favorite sports of Taiwanese. It also has the most audiences among all of the sports in Taiwan. Brother Elephant baseball team right now is the most popular one and has the most and supportive fans. Further more, these fans assemble fan’s clubs to stand for their team. Right now there are no any studies on baseball team’s fan club, especially on involvement and satisfaction. However their connection can be important indicator for baseball team’s operation and marketing. To excavate reference indicator to connect practice and theory, practical and related study is necessary. According to the motivation above, the objects of this study were the members of Brother Elephant baseball team’s fans club in Taipei area. This study designed a valuation sheet named “the valuation sheet of involvement and satisfaction for members of Brother Elephant Club’s fans reinforcement club”, and gather information by questionnaire, and do the analysis using descriptive statistics, t-test, one-way ANOVA and Pearson’s Product-moment Correlation…etc. The result of this study is as the following:
I. Most of the members of Brother Elephant Club’s fans reinforcement club are the students of
colleges (or above), especially the 20-29 year-old female (around 60%), and the average
monthly income is under NT$30,000; (totally are 60%).
II. For the difference of involvement between the members of Brother Elephant club’s fans
reinforcement club with different demography variables, the remarkable difference only appears on “sex”, “education” and “occupation”.
III. For the difference of satisfaction between the members of Brother Elephant club’s fans
reinforcement club with different demography variables, the remarkable difference only appears on “education”.
IV. For the involvement and satisfaction of the members of Brother Elephant club’s fans reinforcement club, the remarkable positive relationship exists.
According to the result of the study mentioned above, the author concludes the suggestions as following:
I. Suggestions for the Brother Elephant baseball team:
For the members of Brother Elephant Reinforcement Fans' Club, they can develop potential male and elder members; For the activities of Brother Elephant Reinforcement Fans' Club, they will have to hold more activities and provide more information for those related to the reinforcement club on baseball issues.
II. Suggestions for the follow-up study:
In the part of the follow-up of study. At first, they can try to enlarge the objectives of studies in order to find out the different satisfaction factors from the objectives. Secondly, they can try to add qualitative research and increase different variables in their studies.
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