比較不同交易機制下矽智財買賣雙方之關係型態對於關係品質的影響:以關係行銷角度探討
碩士 === 國立清華大學 === 科技管理研究所 === 93 === At the SOC (System-on-Chip) age in IC design industry, the SIP (Silicon Intellectual Property) has gradually become the core concept and technology. The transactional mechanisms and correspondent issues with regard to relationship marketing are getting more salie...
Main Authors: | Shao-Yen Hung, 洪韶彥 |
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Other Authors: | 蕭中強 |
Format: | Others |
Language: | en_US |
Online Access: | http://ndltd.ncl.edu.tw/handle/56378194810735964305 |
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