From the point of view of the public valvue , it can be found that medium play an important role and function in the process of social conciousness to Kaohsiung citizen

• Main Authors: Chi-Kuzi Jen, 任啟桂
• Other Authors: Ming-Sheng Wang
• Format: Others
• Language: zh-TW
• Published: 2005
• Online Access: http://ndltd.ncl.edu.tw/handle/80350897828632489283

碩士 === 國立中山大學 === 公共事務管理研究所 === 93 === Abstract Nowadays civic participation is a significant activity in the commonwealth. According to civic participation, it can be realized the development of the democracy in a country. Although Kaohsiung city is the second biggest status of special municipality directly administered by the central government, Taiwanese Central Government has been disconsidering the growth of South Taiwan. As a result, it cause that Kaohsiung city has become the center of the industry and Taipei city has become the center of the policy and economics. Due to this reason, people in the south Taiwan are not concern with the public affairs which need to be considered. Almond is the first precursor to research civic society. Almond refers that people highly participate with political culture can be called Civic Culture. Inglehart is the second researcher to research in this subject. Inglehart discovers technical upgrade, economic development, the standard of education improvement, information technology and mass communication spread could effect the social value. People may focus on post-materialism which are the standard of living, and self-fulfilling instead of the materialism value that are included the creature comfort and personal security. Mass communication not only offers the useful information to the mass but also effects the mass behavior, in particular newspaper. Newspaper spread presents the news and multi-information to everyone and it also can fulfill each one’s inner life as well. Besides this, it is also a very leaven to people because of its content such as the edit and so on. This research is divided two sections. The first section refers to the integration of the public affairs management (PAM). It discusses the condition of the aspect of socioeconomic in Kaohsiung city. The second section V.C.S dimensional in-depth interview，analyze the power of the local newspaper, the limit of the local newspaper and the public value of the local newspaper in Kaohsiung. According to the development of the socioeconomic, it can be discussed weather Kaohsiung city is qualified for public society or not. And also , in the process of time whether the media exerts generate a discussion and provoke issues or not. According to the research, it discovers that the current and past employment market and social organization do not change a lot. But the phenomenon of generation effect ，with disposition and potentiality to post modernized civil society. Due to several elements such as economic depression, open media market and new competitors appearance, local medium in Koahsiung are forced to adjust the management strategy and constitution in order to breakthrough difficulty. However, in order to achieve the goal and promote the public value it often become dilemma because of searching market support and lifting organizational capacity on the current limited resources and condition. As a result, it can define that the function of the forth right to medium is consistently challenged. In the sum, local newspaper and medium can make the public value become valuable. It also can say that mass medium is like a light that can let each one see the value of public society clearly and easily. However, the life cycle of the news events are very short. Therefore, the elements of economic development, guidable assistance instead of critique and control and the third section may achieve the goal of the public society quickly.