| Summary: | 碩士 === 國立中山大學 === 高階經營碩士班 === 93 === The Study on staging strategy of global operational center- a L company Case
Abstract
Taiwan has his own competitive advantages geographical features among countries. With changes of competitive factors and differences development patterns, it becomes a critical issue what roles the global operational center should play and his strategic deployments in the internationalization process are getting an important subject. Hence, the thesis is going to analyze how the small & middle enterprise in Taiwan plays internationally with global perspective instead of focusing on interaction between China and Taiwan.
The case study method was employed in this thesis with the theory models Barlett & Goshal（1989）proposed in 1989 to study how the electronic company has been developing internationally. Observation is the sources of first-hand data with notes being kept as references. Meanwhile, secondary data is also majority of data sources.
Based on analyzed data, I conclude as the followings,
1. As for SMD packaging materials, the global operational center is becoming as a transnational company from current international ones. However, SMT equipments, the head quarter will become as a global company from currently trading mode.
2. There is a different repurchase cycle between both of SMD packaging materials & SMT equipments. Therefore, the requirements on abilities of local response and flexibility are different as well. The repurchase cycle determined how they interact and resources allocation between head quarter and subsidiaries.
3. In the process of diversification, different product lines have different management terms. For example, the products with characteristics of highly customerizd and shorter repurchase cycle have to be met the demands of local market, and the subsidiaries need to be empowered and given responsibilities more by head quarter.
Key Word：global operational center small and middle enterprise transnational company
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