| Summary: | 碩士 === 國立中山大學 === 國際高階經營管理碩士班 === 93 === People used to be fiscally conservative and shopping used to be very easily satisfied by the consumers due to its economic malaise. But because of higher income and better living quality these days, People have the tendency of spending more money for a more luxurious services like the old days. As a result, tranditional department stores have changed and improved their ways of dealing with customers by developing new formulaion of hardware and software. And in combination of corporation’s new technology, new ways of shopping method has been formed. They call it the “business community”.
This is a study from “diamond model” by Micheal E.Porter in 1990. He stated that in order to win the market over, you need to find out what consumers and the market are looking for. You need to find out what consumers and the market are looking for. You’ll also have to know who your rivals sre and what elements are required for this project. Of course once you have an idea of it all, you will know much capital you need in order to establish your own business. Survey was taken from three main cities in which are Taipei, Taichung, and Kaoshiong areas in Taiwan. Thirty different stores in the survey were used to see which ones the consumers desire the most.
This research has found and shown what are needed in order to improve the sales volume for the tranditional department stores, what tranditional department stores are facing these days, and the roles that are played by the government and the competitors. Especially the government, they hold every right to allow or disallow your business. That makes them the protagonist of it all. Every enterprise has its pros and cons. However, when it comes to increasing their sales volume and development, the government’s participation is strongly suggested in order to give out better ideas and advice.
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