Research of modern chain pharmacy introduce infant formula milk powder marketing

• Main Authors: Chen-Chang Chu, 朱振昌
• Other Authors: Jun-ying Huang
• Format: Others
• Language: en_US
• Published: 2005
• Online Access: http://ndltd.ncl.edu.tw/handle/41126343729715883151

碩士 === 國立中山大學 === 高階經營碩士班 === 93 === It is the extreme essential that the functions of the modernizing pharmacy stores integrate into the entire community and medical care system. Due to the environment alternation and the constant epoch evolution, however, pharmacy stores have not only been impacted by the national health insurance and the medicine profession categorization, but also affected by the logistic development and the business modernization. Under the circumstances, pharmacy stores have to confront transformation, and pursue the much better solutions in assuring the persistent business management in future. This research focuses on pharmacy stores around the middle of Taiwan, and proceeds with the questionnaire investigations without signature, aiming at four hundreds of their consumers in Taichung, Nantao, Chang Hua and adjacent districts. The contents of questionnaire include four sections: 1) The comparison of both modernizing and traditional pharmacies; 2) Personal daily custom of healthy life style; 3) Perceiving of import infant Milk powder serving by pharmacy stores; 4) Individual base information. Based on the analysis of the questionnaire investigation findings, the purport is to realize whether or not the purchasing custom of ordinary consumers would be changed in the existence of import infant milk powder serving by the modern pharmacy chain stores. This research discovered that: Since infant milk powder is the sole principal food of baby, parents are very much concerned about it. The manufacturers have the respective features for milk powder of their own brands, and babies have quite different physiques. The certain brand of infant milk powder might be suitable for some babies, but against another ones on the other hands. For such instances, more than 80% of consumers are in favor of milk powder serving by pharmacy stores, according to the findings of the research, and agree that they would go there for consults if they need to make a decision about milk powder. Besides, the more often milk powder they purchased from pharmacy stores, the more frequency that they interacted with medicine chemists.