A Review of Strategy, Process, and IT in CRM and Future Development Suggestion
碩士 === 國立中山大學 === 資訊管理學系研究所 === 93 === Because of the fierceness of business environment competition, there are a lot of scholars investing this field to carry on research one after another. It makes CRM become new developing studying apparently in the MIS field. But there is no scholar to review im...
Main Authors: | Chien-min Kuo, 郭建民 |
---|---|
Other Authors: | Chin-fu Ho |
Format: | Others |
Language: | zh-TW |
Published: |
2005
|
Online Access: | http://ndltd.ncl.edu.tw/handle/10677828918813922883 |
Similar Items
-
Mobile CRM (mCRM) : A CASE STUDY OF MOBILE CRM STRATEGIES
by: Shaikh, Rehan
Published: (2015) -
Invited Article: The Future of CRM is UX
by: Crnkovic Jakov (Yasha)
Published: (2013-03-01) -
Optimizing CRM Readiness : Specifying a CRM Strategy for Volvo Penta
by: Johansson, Daniel, et al.
Published: (2011) -
Data Analytics in CRM Processes: A Literature Review
by: Gončarovs Pāvels
Published: (2017-12-01) -
A Study of CRM adoption in Taiwan banking industry
by: Yu-Chang Kuo, et al.
Published: (2001)