Knowledge Management in the Wave of Cross-media Convergence: A Case Study

• Main Authors: Meng-rong Shen, 沈孟蓉
• Other Authors: none
• Format: Others
• Language: zh-TW
• Published: 2005
• Online Access: http://ndltd.ncl.edu.tw/handle/08008149548495783416

碩士 === 國立中山大學 === 傳播管理研究所 === 93 === Under the influence of digital technology and deregulation of media, cross-media groups are formed in communications industry, which integrate the content of different media by the means of knowledge management in order to achieve the purpose to lower the cost and synergy. The purpose of this research is to set up the model of knowledge management which is suitable for communications industry, and evaluating the barriers may confront in the process of knowledge management. Arthur Andersen Business Consulting extracts five key factors in knowledge management: training, leadership, culture, technology and measurement, and the media feature is added to form the structure of this research. The participants of this study is the “editor''s platform” in Eastern Broadcasting, the employees and mid-management in TV news department, wed news department and broadcasting news department. With the methodology of sequential mixed method designs, the questionnaire is designed by the results of interviews. The structure of the questionnaire is based on the Arthur Andersen Knowledge Management Assessment Tool (KMAT), the participants are asked to evaluating the importance and performance of each item, to know the ability of knowledge management by six factors (training, culture, leadership, media''s features, technology and measurement), helping the organization to understand the efficiency of knowledge management. The result of this study shows that the staff emphasize on the factor training, the measurement on the contrast; the technology factor is considered to be best performance, while the leadership part is the worst one. In the barriers of knowledge management, shows that the case company has not promoted the whole knowledge management yet at present; in editor’s platform section, shows though staff clasp negative view to editor’s platform, but there is not apparent improvement. The suggestions of this research is to emphasize on the exchange of tacit knowledge, set up the style of leadership from lower to upper, set up cross-media work group as an experiment, change the information platform interface into a window interface, and interact with staff to set up the index that the measurement of knowledge management.