The Innovation Strategy Management Study of High Technology Industry in Taiwan COMPEQ Manufacturing Co., Ltd.

• Main Authors: Chung-Hsiao Lai, 賴忠孝
• Other Authors: Chang-Yung Liu
• Format: Others
• Language: zh-TW
• Published: 2005
• Online Access: http://ndltd.ncl.edu.tw/handle/93764007094750757196

碩士 === 國立中山大學 === 企業管理學系研究所 === 93 === The purpose of this research is to develop a methodical flowchart of the innovation opportunities, and issue an integrated innovation strategic planning and management by the analytic steps of the systematic strategy. The research is performed according to the following studies: 1. Relative theories & thesis of “Technology Management”, ”Strategic Management”, ”Innovation Management”as the bases of my study. 2. A traditional “Opportunity, Motivation & Capability” behaviorism as the concept of my study. 3. The process approach of strategic planning & management as the processes of my study. 4. The total analysis of external & internal environment conditions as the scope of my study. And we try to find some innovation opportunities and the relative innovation strategies through the case study by the above flowchart & model. Wish to offer Taiwan technology industries and companies one new strategic planning of innovation domain, and another view of corporation business. The thesis selects Taiwan PCB maker – COMPEQ Manufacturing Co., Ltd. as the subject of our studies to evaluate the reasonablness of the thesis. And the major finding of this study conclusions & results as follow: 1. Facing the strong threat from China, Keeping technology, product, and marketing competitive competence would be the better solution of Taiwan PCB industry in future. Taiwan PCB makers must move toward the trend of “Focus your manufacturing, but also value your research & development more”. And also these companies must recognize “Manufacturing Power” is not only Taiwan PCB company strength any longer. 2. The corporation growth and survival don’t just need the competitive competence of technology, product, and marketing only. At all times and in all countries, the ”human error”is the major key factor, absolutely forces all kinds of human organization into degeneration and dying. So corporations should be more careful to prevent human error. 3. Innovation is the key to a successful corporation. It is everywhere, and at anytime but it is not easy to find. But innovation has some risks. Successful innovation in the corporation does not only require “Time”, ”Place”, “Support of the People”, but also need a final & important key – the CEOs and all of employees do it together.