| Summary: | 碩士 === 國立中山大學 === 企業管理學系研究所 === 93 === Ministry of Communications promised to give an impetus to "the third trillion Yuan telecommunication industry development plan" on May 2004. They estimated the telecommunication industry will make the output value surpass a trillion Yuan in 2008. In order to achieve this "the third trillion Yuan plan", without doubt, the development of the fixed network industry will be the key project in the entire plan in the future.
Therefore the Ministry of Communications issued officially three fixed networks licenses to Taiwan Fixed Network Co., Eastern Broadband Telecom Co., Sparq Corporate in March 19, 2000. This is not only a new milestone in the telecommunication liberalization of our country, but also symbolization that Taiwan will be soon a broadband network society.
However, because this three new telecom companies join the competition, it will break the monopoly and bring the new technology. In such industry environmental variation, including new competitor''s joining and new technical introduction, how the new fixed network companies face the brand-new competition will be a worth discussing question. The final goal of this research is to take the ABC fixed network company as the example, and then to propose the most suitable business model for the new fixed network companies. Provides the reference suggestion to be as follows:
(1)Use the add-Value service to transform the users of mobile phone and cable TV to the basic users of fixed network.
(2)Provides multimedia of data, sound and image conformity service.
(3)Develops market of the international simple resale and the broadband.
(4)Form an alliance of media, information and entertainment and provide multi- positions service.
(5)Unify mutually the electrical appliances product like television, sound and so on in the network.
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