The relationship between self-image congruence and tourists'' purchase intention
碩士 === 國立中山大學 === 企業管理學系研究所 === 93 === Leisure travel has become an important activity in Taiwan. According to the statistical data of Tourism Bureau, R.O.C., people in Taiwan spent about 280.5 billions on oversea’s traveling in 2003. The number of outbound travelers has grown 40.77% compare with la...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2005
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| Online Access: | http://ndltd.ncl.edu.tw/handle/43692801657558333082 |