The Analysis of Business Strategy of 7-ELEVEN in China by ”Sun Tzu on the Art of the War ”

• Main Authors: Hsin-Pao Wang, 王鑫寶
• Other Authors: Hui-Mei Liang
• Format: Others
• Language: zh-TW
• Published: 2005
• Online Access: http://ndltd.ncl.edu.tw/handle/58391003288257589665

碩士 === 國立中山大學 === 企業管理學系研究所 === 93 === “who know to plan in future that will be everything good、you will worry about something happen if do not thing it well” is explain one thing，person、company、group or country who know to plan for future then it will be good，if the leader just thing right now then trouble will be happen maybe。This is a sentence in “ book” a simple sentence can tell us the important of plan，like the kind of wisdom of saint it is too little to find at present。 in “ book” can find that wisdom，of course can find in ”Sun Tzu on the Art of War ” too，for example on ”Sun Tzu on the Art of War ” Tactics of chapter IV ：In ancient times the adepts in warfare would first place themselves in an invulnerable position before they would wait to seize some favourable opportunity to defeat the enemy。To secure oneself against defeat depends one’s own efforts，while the opportunity of victory must be afforded by the enemy。Thus even the adapts in warfare can only prepare themselves secure against defeat but they can not be sure of opportunities for victory，which must be provided by the enemy。Therefore it may be said：one may victory but no one can create victory。Victory or defeat in ”Sun Tzu on the Art of War ” clearly to tell us ：if you want to get victory you must be more powerful than enemy，we can know whether victory or defeat but can not do it by grudgingly。This is the ”Sun Tzu on the Art of War ” of wisdom more than other people，use few word can tell us the high-toned reason。 Research strategy is important for run a company，especially multinational company need more and more good strategy to help business 。right now “CHINA“ is the focal point of around the world’s economy， to invest “CHINA“ is an assignment of multinational company，so how to invest in “CHINA“ become a popularly topic。Since 2002 “CHINA“ relax restrictions for chain of company，a lot of company have invested，particularly “7-ELEVEN ” decide to invested “CHINA“ in 2004，the biggest shareholder of “7-ELEVEN ” of Japan’ IY GROUP decided the first place was “bei jing of china ” ，at the same time another three alliance of “7-ELEVEN ”（Taiwan、Hong kong、Thailand）had strong interchange with Japan’ IY GROUP by their plan to invest china，Taiwan’s 7-ELEVEN even use 3641 store become their stake to negotiate with Japan’ IY GROUP，expect Japan’ IY GROUP will said yes for invested china。Right now to invest China is become very important global-logistical strategy for every multinational company。 The business environment of global thought，the “7-ELEVEN” invest to “CHINA“ can not just thinking profit of short-term，maybe think about another three alliance of “7-ELEVEN ” which want to invest “CHINA“ too，but if we look at this from a business standpoint，opportunity is come from market so it is difficult to share others，in the contradictory case it is hard to decide how to do will be best strategy or worst strategy？how to plan the strategy will be a good decide between leader and alliance ？this thesis is going to analysis differ strategy strength and weakness according to “IY GROUP ” and “Taiwan ” position thinking。The tool to support my thesis is use ”Sun Tzu on the Art of War ”，use principles of war of ”Sun Tzu on the Art of War ” to analysis theory of strategy of “7-ELEVEN ” invest China，to think any situation in real business，integrate theory and business