An analysis of Bullwhip Effect in type of multi-tiers and vertical partition under dynamic situation base on the TFT-LCD industry in Taiwan

• Main Authors: Ju-Peng Shen, 沈如鵬
• Other Authors: Pin-Yang Liu
• Format: Others
• Language: zh-TW
• Published: 2005
• Online Access: http://ndltd.ncl.edu.tw/handle/29439889874272262634

碩士 === 國立中山大學 === 企業管理學系研究所 === 93 === Due to the progress of display manufacturing technology, TFT-LCD (Thin Film Transistor-Liquid Crystal Display) has been widely put in use gradually such as monitor、laptop and LCD TV. We also can find TFT-LCD that has already entered the market of the consuming products from IT (Information Technology). And the competition of the panel industry, besides manufacturing technologies, the dynamic demands of upstream, downstream and consumers are related that will effect the performance of panel markers or whole supply chain. Which is called bullwhip effect. Especially, the configuration is vertical partition in Taiwan and the buffwhip effect would be more significant than other countries. This paper discusses the key factors of bullwhip effect and them constructs the system dynamic models to explore the difference. Finally, we will analyze the TFT-LCD members of Taiwan to figure out the decision rules to decrease bullwhip effect.