The Effects of Framing Promotion Messages to Consumers’ Perceptions and Purchase Intentions from Retailers
碩士 === 國立中山大學 === 企業管理學系研究所 === 93 === This research will discuss the effects of framing promotion messages to different price level products. Consumers will perceive the difference of significance of savings, and the different perceptions of retailer’s tactics in price promotion: inflating the regu...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2005
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| Online Access: | http://ndltd.ncl.edu.tw/handle/47863301796643518762 |