The Pay Member’s Consumer Behavior in Taiwan’s Performing Arts and the Suggestions of Membership System

碩士 === 國立中山大學 === 企業管理學系研究所 === 93 === The premise of this research is to view the decision process that the audience chooses to be the pay member of performing arts as a consuming behavior, and this research takes this consumer behavior for the studying topic. The researcher interviews the audience...

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Bibliographic Details
Main Authors: Yu-Lung Hsueh, 薛玉龍
Other Authors: Iuan-yuan Lu
Format: Others
Language:zh-TW
Published: 2004
Online Access:http://ndltd.ncl.edu.tw/handle/36744117507473854782

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