A Study on the Relationship Among Experiential Marketing Strategy, Experiential Satisfaction and Brand Image in Leisure Farms.
碩士 === 國立屏東科技大學 === 農企業管理系 === 93 === The study purpose of this research is to discuss the relation of experiential marketing strategy, experiential satisfaction and brand image. This study mainly used literature analysis and questionnaire survey as research method, and used description statistics m...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2005
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| Online Access: | http://ndltd.ncl.edu.tw/handle/24668976920628265746 |