The research of Influence Factors of Partnerships among Goat Milk Channel Members
碩士 === 國立屏東科技大學 === 農企業管理系 === 93 === Abstract The partnership will be the main point in success of marketing due to the high competition and the fast change in environment. The channeled members should build the valued partnership and make it become the age long competitive straights. We discuss th...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2005
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| Online Access: | http://ndltd.ncl.edu.tw/handle/62952348428175733489 |
| Summary: | 碩士 === 國立屏東科技大學 === 農企業管理系 === 93 === Abstract
The partnership will be the main point in success of marketing due to the high competition and the fast change in environment. The channeled members should build the valued partnership and make it become the age long competitive straights. We discuss the nature of the partnership and the influenced factors if could match with the studies through the study of social exchange, the view of dependent resources and the study of board cost. We discuss the present situation between the goat milk channeled partnership and the influenced factors of partner long term oriented with case study and evident two important factors of partnership, including the inter-organizational mutual trust and inter-organizational mutual dependency that how to influence the goat milk channeled partnership. The results of this research present the cooperation with high inter-organizational mutual trust and high inter-organizational mutual dependency could keep long term partnership and have long term oriented partnership and the results of this research match prior researches.
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