A Study on Operational Mode and Competitive Advantage of Enterprise Electronic Customer Relationship Management - A Case Study of Banking Industrial China-Trust Commercial Bank
碩士 === 國立屏東科技大學 === 農企業管理系 === 93 === In the highly competitive environment, Customer Relationship Management (CRM) has become the necessarily important issue of enterprises. Under the trend of progressive information technology and electronic business(e-busine- ss),the electronic CRM(e-CRM) has its...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2004
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| Online Access: | http://ndltd.ncl.edu.tw/handle/06690354930403386662 |