The Study of Online Purchase Intention among Virtual Communities: the Effects of Trust, Product Involvement and Cognitive Risks
碩士 === 國立屏東商業技術學院 === 資訊管理系 === 93 === This research discuss how the effects of trust, product involvement and cognitive risks affect online purchase intentions using statistical tools such as structural equation model (SEM) analysis, canonical correlation analysis(CANCORR), linear relation structur...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2005
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| Online Access: | http://ndltd.ncl.edu.tw/handle/83259536004070700076 |