The Study of the Relationship among Business Ethics Codes, Ethical Evaluation, Ethical Judgment and Behavior Intention－ An example of the Real Estate Brokers

• Main Authors: Ching-Ya Yu, 尤靖雅
• Other Authors: Chun-Chang Lee
• Format: Others
• Language: zh-TW
• Published: 2005
• Online Access: http://ndltd.ncl.edu.tw/handle/26890122801187373223

碩士 === 國立屏東商業技術學院 === 不動產經營系 === 93 === Since most of ordinary consumers seldom have opportunities to participate in real estate transactions which involve a great amount of money, the different real estate brokers have different views on ethics codes under the conditions of limited experience in transactions, various organizational structures in the real estate brokerage industry and different levels of the staff’s quality. Therefore, it is very usual to see the transaction disputes between the real estate brokers. Taking the real estate brokers as its subjects, this research makes use of the structural equation modeling to analyze and discuss the effects of business ethics codes and ethical evaluation upon ethical judgment and behavior intention. The results reveal that the general theoretical mode arrangement of this research falls within the acceptable level of the test of goodness of fit, showing that the theoretical mode of this research gains supports; when the real estate brokers have better mastery of the business ethics codes or gain better ethical evaluation, the individual ethical judgment will put positive effects on individual behaviors and the individual will not perform any behavior unconformable to the ethics any more; the direct effects of the real estate brokers’ views on business ethics codes and ethical evaluation upon the behavior intention are weaker than the indirect effects of the ethical judgment upon the behavior intention; additionally, when the real estate brokers think that the intangible or tangible business ethics codes are enforced in their companies more actively, the brokers will have better mastery of the business ethics codes and individual views on the ethical evaluation so as not to perform any behavior unconformable to the ethics.