| Summary: | 碩士 === 國立高雄師範大學 === 成人教育研究所在職專班 === 93 === The study aims to combine the theory of customer relationship management, information and internet technology, to plan, and to set up an information system of customer relationship management suitable for use in the extension education institutions of colleges and universities, which will allow these institutions to timely offer the curriculum most tailored to the needs in the society as well as the customized service, and to fully exert the functions of the lifelong learning institutions.
The study adopts two system architectures: Client/Server architecture, and 3-Tier architecture. Microsoft SQL Server 2000 and Sybase ASE are adopted for the database management system, while the operation system of the Web Server is Windows 2003 Server. PowerBuilder is used for developing the Client/Server management program, whereas ASP, VBScript and Java Script are the main tools for developing the service platform of the lifelong learning website.
The following are the results from the study. The information system for customer relationship management not only can assist these institutions to process the functional modules for general administrative operations, but also can offer information related to curriculum and administration. The system also offers the following services, such as easy, and basic self-learning materials free of charge, placement tests for the curriculum, teaching evaluation after the class, reservations for class selections, information about personal learning processes, free e-mail addresses, and on-line interactive information exchange bulletin board for current learners, potential learners as well as educational institutions.
Information collected through the CRM system, such as the learning processes of learners, and records of interactive processes, can work as the sources of cases for those extension education institutions to conduct data research for the purpose of finding out information useful in operating extension education institutions. The information is not only the basis for these institutions to conduct differentiated marketing, and to establish relationships with learners, but also the reference for offering new classes.
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