Study on Marketing between Investment-Oriented Insurance Products And the Female Cusumers

• Main Authors: Yi-Hong Tang, 唐乙弘
• Other Authors: Kuo-Kuang Chu
• Format: Others
• Language: zh-TW
• Published: 2005
• Online Access: http://ndltd.ncl.edu.tw/handle/15499697490289468438

碩士 === 國立高雄第一科技大學 === 行銷與流通管理所 === 93 === In recent years the whole world booming murky, the interest rate falls down to the lowest in the history and under the bank circuit influence, the insurance industry selling channel had greatly changed.In the opening of the investment chit, the investment chit market still will have the very big growth in the future the, also has become the main force product which each insurance industry extremely wanted to promote. How will this research provide in view of the feminine consumers, is convenient also hides the dense service will be whether succeeds attracts consumer's key, but could be leader in the market industry namely to have the first entry advantage. This research selects the questionnaire survey method, carries on the real diagnosis variable of the this research selection, the analysis result and the discussion. This findings: life styles and cluster analysis will successfully analyze the purchase investment chit using the life the feminine consumer to divide into four areas , respectively be the common female, the looking after the household female, the astute expense female and the self- opinion female, the purchase behavior and situation of the population statistic variable which and the further understanding different area will separate.When we understanding how wonmen they buying insurance and their segmentation. Companies can make marketing strategy and reduce cost for get new costomers and more profit.