Using Technology Acceptance Model and Uses and Gratifications Theory to Explain Online Shopper Behaviors
碩士 === 國立高雄第一科技大學 === 資訊管理所 === 93 === Decision making about the use of technology is a topic that is related to several related but distinct bodies of literature. Theories form psychology, marketing, communication, sociology and IS have adapted to explain technology uses. This paper is intended to...
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| Format: | Others |
| Language: | zh-TW |
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2005
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| Online Access: | http://ndltd.ncl.edu.tw/handle/19623442570972096844 |