| Summary: | 碩士 === 國立高雄第一科技大學 === 企業管理研究所 === 93 === Taiwanese IT firms have developed themselves as major players in the
global IT market through ODM (Original Design and Maunfacturing) business model.
However, in term of NPD(New Product Development) projects on alliances focus on mutual interaction relationship among alliance firms and less centers on dyadic cooperative quality. This research has developed a construct-“cooperative capacity”, a prerequisite potential that can lead to a better performance of co-alliance NPD project. The development of cooperative capacity intends to offer firms NPD projects priori indicators for selecting partners. From a NPD process point of view, this study propose that cooperative capacity can facilitate a co-alliance team’s communication quality and relationship commitment, resulting in better project performances.
Based on 102 ODM NPD projects in Taiwanese firms, the empirical test finds significant direct effects of a firm’s cooperative capacity on the co-alliance NPD project’s performance, communication quality and relationship commitment. It indicates that cooperative capacity plays a very crucial role in this type of cooperation process. In addition, both communication quality and relationship commitment significantly moderates the relationship between cooperative capacity and the project performance. This finding confirm that the crucial mediating role of communication quality and relationship commitment. The study helps IT firms with some guidance to screen ODM partners. In other words, co-alliance firms may select their ODM partners by judging the quality of cooperative capacity.
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