The Study of Imported Liqueurs Purchasing and Gift-Giving Behavior in Taiwan Area
碩士 === 國立高雄餐旅學院 === 餐旅管理研究所 === 93 === ABSTRACT A survey was conducted to study the consumer behavior related to the purchasing of imported liqueurs such as whiskey, brandy, and wine for gift-giving during special occasions. Results of this study indicated that consumers selected different type of...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2005
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| Online Access: | http://ndltd.ncl.edu.tw/handle/30592768283915574640 |