A Study on Factors Affecting Consumers'' Choice of a Travel Agent for All-Inclusive Package Tours
碩士 === 南華大學 === 旅遊事業管理學研究所 === 93 === This study is to analyze factors that influence package tour consumers choosing travel agencies. Totally 357 effective questionnaires are analyzed by, descriptive statistics analysis, reliability analysis, one-way analysis of variance, factor analysis, regress...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2005
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| Online Access: | http://ndltd.ncl.edu.tw/handle/26062506764643726011 |