| Summary: | 碩士 === 南華大學 === 旅遊事業管理學研究所 === 93 === The research is focuses on strategic alliances. The purpose is to explore the essences of relation profit, relation management, and relation maintain and its influence on relation quality, relation developes, and alliance loyal.
An empirical research is undertaken for the accommodation and hotel in Chayi. Provide 55 samples, a total number of 42 samples are obtained. The analysis methods of the research are Descriptive Statistics Analysis, Foctor Analysis, Reliability Analysis, One Way Anova, Correlation Analysis.
We concluded the 1、relation profit has positive effect on relation quality, relation developes, and alliance loyal. 2、relation management has positive effect on relation quality, and relation developes. 3、relation quality has positive effect on elation developes. 4、relation developes has positive effect on alliance loyal. Alliances profit is the maximum key factor to relation quality. Satisfied management is the maximum key factor to relation developes. Relation developes is the maximum key factor to alliance loyal.
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