A Study On Vister's Perception Of Cultural Tourism-A Case Of Tainan Confician Temple Cultural Park

• Main Authors: Chin-chang Su, 蘇進長
• Other Authors: Ching-fu Chen
• Format: Others
• Language: zh-TW
• Published: 2005
• Online Access: http://ndltd.ncl.edu.tw/handle/65599520190052071678

碩士 === 南華大學 === 旅遊事業管理學研究所 === 93 === 　　The Tainan Confucian Temple is the first case that applies the concept of cultural park to planning Confucian temples. It is an unprecedented example that attempts to embed cultural heritages with a value of public property generation. The purpose of the study is to analyze the levels of tourists, satisfaction toward the Confucian Temple and their cognition of cultural tourism. This study employed a questionnaire survey method to acquire primary data and used SPSS program for statistical analysis. The empirical results are as follow: 　 1.The demographic variable including age,education level and residential location have significant differences in the cognition of cultural tourism,satisfaction of Tainan Confucian Temple cultural tourism and overall satisfaction. 2.The cognition of culture tourism is high in general （mean：3.54~4.34）; as well as promotion of the development of tourism business and international noticement. 3. The intentions of revisit and recommendation are high as well in general from the results of regression analysis. According to the results mentioned above, this study would like to provide suggestions of tourism planning for local government.