Determinants of Overseas Travel Intention for the seniors: Travel Motivations and Leisure Constraint

• Main Authors: Chien-chiu Wu, 吳劍秋
• Other Authors: Ching-fu Chen
• Format: Others
• Language: zh-TW
• Published: 2005
• Online Access: http://ndltd.ncl.edu.tw/handle/07250824829898723242

碩士 === 南華大學 === 旅遊事業管理學研究所 === 93 === 　　Due to the fastening ageing trend and greater concerns on leisure life, the senior travel market has become one important segment of tourism market in Taiwan. This research aims to empirically investigate the influences of demographic variables, travel motivations and leisure constraints on the overseas travel intention for the seniors. 　 　　The study collected 224 usable samples via a structured questionnaire survey. By implementing factor analyses, five motivation factors were extracted and named as ‘health enhancement’, ‘learning & experiencing’, ‘enjoy & show off’, ‘escape & relax’, and ‘social expanding’; and three leisure constraint factors were delineated and named as ‘environment constraint’, ‘support constraint’, ‘physical constraint’. Also further inquire into personal attribute to the difference analysis of the travel motivation and travel constraint , find "sex", "age", "level of education", "economic main source" and "live the condition" having obvious difference to the travel motivation factor; "Sex", "age", "the employment condition", "marital status" and "economic main source" to travel constraint factor contain obvious difference. Make use of again the Pearson related analysis motivation factor and the related situation of the constraint factor, know travel motivation factor in addition to two motivation factor of "‘health enhancement’ and ‘enjoy & show off’ constraint the factor did not attain the obvious level, other three motivation factors all constraint the factor to become with the tour just related. The results from the binary logit regression model found that six variables including ‘age’ , ‘employment condition’, ‘economic main source’, ‘health enhancement motivation’, ‘social expanding motivation’, and ‘ physical constraint’ exist the significant influence on the seniors’ overseas travel intention. In addition, the predictive performance for the model was 81.3 %.