A STUDY ON MOTIVATION AND DECISION FROM READERS WHO SUBSCRIBE TO A PAY E-PAPER
碩士 === 南華大學 === 出版事業管理研究所 === 93 === As Information Technology being popular, the Internet becomes a new way of marketing. Moreover, the trend of media in Taiwan is gradually changing now. The newspaper in Taiwan publishes e-paper by different scale, way, and type. The e-paper (publishing on the I...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2005
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| Online Access: | http://ndltd.ncl.edu.tw/handle/62953363094710098351 |