A Study on Channel Coordination with Advertising Effect under Single Period
碩士 === 國防管理學院 === 後勤管理研究所 === 93 === In the past, retailer always struggled for market share singly. But under the competitive nowadays environment, the above situation could not exist. Only by channel coordination between the manufacturer and the retailer will they achieve tangible benefits for bot...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2005
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| Online Access: | http://ndltd.ncl.edu.tw/handle/25313498206420142279 |