The Technology Acceptance Model Analysis of Customer Online Browsing Behavior and Online Purchasing Behavior
博士 === 國立東華大學 === 企業管理學系 === 93 === The rapidly evolving phenomenon of the World Wide Web and the creation of a new international arena for electronic commerce have expanded the possibilities for the marketing of products and services. For Technology Acceptance Model (ATM) have been widely used to u...
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| Format: | Others |
| Language: | en_US |
| Published: |
2005
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| Online Access: | http://ndltd.ncl.edu.tw/handle/68644308476151461868 |